Purple Ultraviolet The Color Of The Year 2018

Toward the end of 2017 and entering 2018, the world color guide Pantone reveals the ultraviolet color as the color of the year 2018. If the year 2017 is filled with green color, then in 2018 is an ultraviolet color that brings hope and optimism. In the midst of this chaotic and uncertain world situation, there is always hope and optimism. So, ultraviolet comes carrying that hope for 2018.

The Color Of The Year 2018

Every year, Pantone, the world’s color guidance company launches the color trends that will become a trend over the next year. For 2018, the Pantone’s choice falls into the ultraviolet which is a deep purple or deep intensity.

According to Leatrice Eiseman, an executive director of Pantone Color Institute, reveals that the selection of deep purple color aims to describe the authenticity, versatility, and visionary thinking. Quoted by the New York Times, Leatrice adds that ultraviolet color is also the most complex of many colors because it takes two conflicting colors red and blue to form something new.

 Color Of The Year 2018

“Basically it is all a matter of fighting against power, being brave, strong, and original. That is the mood for next year. We are living in a complex time,” said Pantone vice president Laurie Pressman. In addition, ultraviolet color is also considered a strong color.

This color combines a dark purple with a red that symbolizes passion.  Laurie reveals that this gives ultraviolet as a color with mystical style. However, the selection of purple ultraviolet as a color of the year 2018 cannot be separated from the various turmoil that coloring the world lately.

The global political situation and the natural disasters that occur everywhere make people cannot live in peace. In fact, this color is often used as the choice of various individuals, movements, and organizations. They  use this color to voice their vision and mission positively starting from fighting against sexism and violence to women, supporting the equal rights of disabled people, to promoting love and friendship.

Purple ultraviolet actually can be predicted from the collection of Spring-Summer 2018 by a number of world designers who presented in September. Moschino, Balenciaga, Gucci, and Valentino, choose this color for the choice of dress design. Meanwhile, Stella McCartney and Dior also apply ultraviolet purple for accessories such as bags and shoes.

Conclusion

The world color guide, Pantone reveals the ultraviolet color as the color of the year 2018. The color brings hope and optimism in this chaotic world.

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